Gen Z Communication And Political Participation in Digital Media

This research aims to determine the role of conventional mass media and digital media as sources of political information for Generation Z and emphasizes the importance of political education in increasing political participation.This research uses a qualitative descriptive method, with data collection through literature analysis and empirical data from open sources.The research results show that communication media plays an important role in shaping the political preferences of Generation Z. Social media, in particular, has a significant influence on political beliefs and values, compared to conventional mass media.Therefore, it is important to identify effective strategies to increase political participation in the context of inclusive democracy.To achieve this goal, political education needs to be more comprehensive and accessible to Generation Z.In conclusion, the importance of communication media, especially social media, in shaping the political preferences of Generation Z. Political education and access to political information need to be improved to increase their understanding of the political process.