Building competitive advantage for hospitality companies: The roles of green innovation strategic orientation and green intellectual capital

This study aims to investigate the influence of green innovation strategic orientation on competitive advantage in the hospitability industry, with the mediating role of green intellectual capital. This study adopts a structural equation model to test hypotheses using a three-way time-lagged sample data of 264 restaurants and hotels in Vietnam. Empirical results show that green innovation strategic orientation has a positive influence on hospitality companies’ competitive advantage. Furthermore, green intellectual capital, including green human capital, green structural capital, and green relational capital have positive mediating effects in the relationship between green innovation strategic orientation and competitive advantage. Findings of this study provide implications for researchers and practitioners regarding building competitive advantage through green innovation strategic orientation and green intellectual capital in the hospitality industry.