逃避现实
随意的
感知
旅游
忠诚
广告
游戏娱乐
心理学
品牌忠诚度
营销
社会心理学
业务
政治学
神经科学
法学
作者
Jinsoo Hwang,Junghoon Lee
标识
DOI:10.1080/10548408.2018.1541776
摘要
This study was designed to examine how to form well-being perception in the senior tourism industry. More specifically, this study proposed (1) the casual relationships between four dimensions of the experience economy (i.e. education, entertainment, esthetics, and escapism) and well-being perception, (2) the effects of well-being perception on consumer attitudes toward a brand, brand attachment, and brand loyalty, and (3) the moderating role of advertising effectiveness. Data were collected from 323 senior tourists in Korea. The results showed that all of the four dimensions have a positive influence on well-being perception, which in turn positively affects outcome variables. Lastly, this study found that advertising effectiveness has an important moderating function in the relationship between education and well-being perception.
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