解释力
计划行为理论
旅游
结构方程建模
心理学
愉快
价值(数学)
独创性
探索性研究
社会心理学
预测能力
营销
广告
社会学
地理
业务
控制(管理)
数学
经济
社会科学
哲学
考古
神经科学
管理
认识论
统计
创造力
出处
期刊:Tourism Review
[Emerald (MCB UP)]
日期:2021-08-12
卷期号:77 (3): 780-795
被引量:11
标识
DOI:10.1108/tr-12-2020-0611
摘要
Purpose This study aims to empirically investigate the antecedents of tourists’ intentions to continue solo traveling. Design/methodology/approach Drawing on the theory of planned behavior (TPB), an extended model on solo travel intentions is developed that incorporates variables related to past solo travel experiences, namely, tourist satisfaction, pleasure and self-development. An online survey was applied to 187 solo tourists from different countries. Hypotheses were tested with structural equation modeling. Findings All the variables, except for subjective norms, are significant predictors of tourists’ intentions to continue solo traveling. Results confirm a good explanatory power of the extended TPB model. Research limitations/implications Caution must be exercised with the results as tourists’ actual solo travel behavior may differ from their intentions. Future research may investigate tourists’ actual behavior by using longitudinal methods and include additional demographic variables as antecedents. Originality/value This study empirically investigated the antecedents of tourists’ intentions to continue solo traveling – an under-researched topic. Previous research is mostly exploratory and largely focuses on female solo travelers.
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