Cultural Interest and Emotional Perception of Tourists in WHS

The main objective of this work is the analysis of the emotional perception and cultural interest of tourists in terms of the artistic and monumental heritage that they visit. Specifically, this research study is focused on the analysis of a World Heritage Site, the Historic City of Sucre (Bolivia). Visitors have been segmented \naccording to their perception of the heritage and their cultural interest, resulting in four types of tourists being identified: alternative tourist, cultural tourist, emotional tourist, and heritage tourist. The conclusions show the need to develop knowledge of World Heritage Sites among tourists, as a greater emotional perception and cultural interest lead to a higher level of satisfaction with the tourist experience.