R&D outsourcing models of automobile enterprises: From perspective of strategic asset-seeking

Strategic asset-seeking serves as a new perspective for the analysis of the RD outsourcing model of automobile enterprises. With the case study of JAC Motors,firstly,the paper analyses the RD outsourcing motivation,models and the moderating effect of internal RD by means of qualitative research; secondly,the paper verifies the proposed theoretical assumptions by means of data analysis. The results show that RD outsourcing of automobile enterprises is inclined to be driven by strategic asset-seeking; in order to achieve complementary resources and enhance technology innovation capacity,it's better that automobile enterprises outsource RD locating both in and outside China; acting a positive moderating role,internal RD regulates the relations of RD outsourcing and innovation performance.