数字化转型
清晰
更安全的
转化(遗传学)
计算机科学
业务转型
业务
营销
商业模式
数字化战略
数字时代
过程管理
数字营销
计算机安全
电子商务
互联网
万维网
业务关系管理
化学
基因
生物化学
社交媒体营销
作者
George Westerman,Didier Bonnet
摘要
For large companies in traditional industries, its easy to think that digital transformation can wait and that a follower strategy is a safer route than trying to be a pioneer. That kind of thinking, while tempting, is wrong. Research revealed companies are doing exciting things with digital technology and getting impressive business benefits. What's more, any organization can adopt their methods. Companies that lead in using digital technology - so-called digital masters - differ not only in their capability but also in the clarity of their vision. They see digital not as a technology challenge but as a transformation opportunity. Rather than incrementally adjusting current practices, they search for ways to use today's fast-moving technologies to transform the way they do business
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