战略信息系统
分析
商业分析
知识管理
软系统方法论
企业管理
数据科学
计算机科学
信息系统安全
商业智能
信息管理
管理信息系统
商业模式
信息系统
业务
过程管理
业务分析
营销
工程类
工商管理
电气工程
作者
A. Mohammed Abubakar,Ahmet Türkmen,Volkan Işik,Patrick Mikalef,Ofir Turel
标识
DOI:10.1080/0960085x.2024.2304030
摘要
While it is clear that business analytics (BA), on average, adds value to firms, it is less clear why some firms perform better than others in leveraging their data assets. To a large degree, prior research has attributed such differences to the human factor. Nevertheless, there is still limited knowledge concerning what impact competencies of key personnel have on generating value from BA initiatives, and to what extent such outcomes complement a firm’s investment in BA. To examine these questions, this study explores the complementary relationship between BA capabilities and π-shaped skills. It posits that the concurrent presence of both indirectly influences innovation outcomes by fostering a data-driven culture. We build on a sample of 185 individuals with supervisory positions in Turkey to unpack this process. The findings revealed that BA capabilities and π-shaped skills influence a firm’s data-driven culture, which in turn impacts the firms’ marketing innovation, and subsequently its innovative performance. That is, data-driven culture and firms’ marketing innovation are relevant underlying serial mechanisms by which BA capabilities and π-shaped skills influence innovative performance.
科研通智能强力驱动
Strongly Powered by AbleSci AI