Research on the Community Communication Mode of "New Interaction" under the Screen—Based on Randall Collins' Interactive Ceremony Chain Theory

In today's information society, the theory of interactive ceremony chain proposed by Randall Collins can be effectively applied to analyze the combination and development of "new interaction" community-on-screen groups. Users' viewing seems to have evolved from "information acquisition" to "shared viewing", "integration into the group", and "becoming bosom friends". This is achieved through the synchronization and timeliness of the barrage, which creates a "space-time" viewing community with others, and allows communication with thousands of "bosom friends". Using the focus group method in combination with the actual situation of bilibili's animation area, this paper explores the mechanism of "how to connect" and "how to connect" from the perspective of interactive ceremony chain. However, due to the large number of users and competition for commercial interests, the stability of the on-screen community has also brought many troubles. It is worth considering a suitable way to optimize and guide the community.