World Englishes and Cultural Linguistics: Theory and research

Abstract This article explores the evolution of Cultural Linguistics, its fusion with Cognitive Linguistics and Cognitive Sociolinguistics, and its application to the study of world Englishes, emphasising the cultural dimension of language and cognition. It investigates key theoretical concepts in Cultural Linguistics such as cultural categories, schemas, conceptualisations, keywords, models and scenarios as essential analytical tools for examining the interplay between thought, language and culture. Using examples from English varieties in sub‐Saharan Africa, Great Britain, India and Hong Kong, this article demonstrates how these conceptual phenomena interact at increasing levels of conceptual complexity. The discussion also distinguishes conceptual metaphor (and metonymy) from the somewhat problematic concept of ‘cultural metaphor’, previously used in some cultural‐linguistic approaches to world Englishes. Finally, the article delves into Conceptual Blending Theory as a possible extension of Cultural Linguistics that synthesises diverse cultural knowledge to interpret culture‐specific expressions in contemporary multilingual settings.