Exploring Tourism Autobiographical Memory and Psychological Richness

ABSTRACT This study aims to investigate how tourism autobiographical memory influences tourists' psychological richness based on the transmission model of inspiration. Partial least squares structural equation modeling (PLS‐SEM) was conducted to examine the proposed hypotheses on 419 valid questionnaires collected from China. The PLS‐SEM results showed that tourism autobiographical memory and inspiration were the significant positive predictors of tourists' psychological richness. Tourism autobiographical memory can directly predict psychological richness, and it can also indirectly predict psychological richness via the mediating role of inspiration. In addition, gender moderates the prediction of tourism autobiographical memory on psychological richness. The findings provide a theoretically and empirically consistent explanation for the effect of tourism autobiographical memory on psychological richness, which has rarely been examined in the tourism literature.