A Study on Supply Chain Management in the Perspective of Multinational Management: The Case of Haier Group

Based on the fundamental theory of multinational management and the comprehensive application of relevant theories such as supply chain management and international business, this paper analyses and studies Haier's international market in Australia and evaluates its cross-border management strategy. Finally, the paper points out the existing problems of Haier in the Australian market and proposes specific improvement measures in conjunction with the supply chain. It is expected that the research conclusion of this paper can provide a sustainable reference for Haier Group to develop the Australian market and make contributions to the development of multinational supply chain management.