Self‐disclosure in computer‐mediated communication: The role of self‐awareness and visual anonymity

Abstract Three studies examined the notion that computer‐mediated communication (CMC) can be characterised by high levels of self‐disclosure. In Study One, significantly higher levels of spontaneous self‐disclosure were found in computer‐mediated compared to face‐to‐face discussions. Study Two examined the role of visual anonymity in encouraging self‐disclosure during CMC. Visually anonymous participants disclosed significantly more information about themselves than non‐visually anonymous participants. In Study Three, private and public self‐awareness were independently manipulated, using video‐conferencing cameras and accountability cues, to create a 2 × 2 design public self‐awareness (high and low)×private self‐awareness (high and low). It was found that heightened private self‐awareness, when combined with reduced public self‐awareness, was associated with significantly higher levels of spontaneous self‐disclosure during computer‐mediated communication. Copyright © 2001 John Wiley & Sons, Ltd.