广告
信息流
流量(数学)
计算机科学
模式(计算机接口)
情感(语言学)
实证研究
力矩(物理)
广告研究
定性分析
信息系统
定性研究
标识
DOI:10.25236/ijfs.2022.040304
摘要
This article uses a combination of qualitative and quantitative research methods to conduct an empirical analysis of the interactive effects of WeChat Moments information flow advertising, and explore the factors that affect the interactive effects of WeChat information flow advertising. Research on information flow advertising is conducive to advertisers to carry out accurate placement at a lower cost and improve advertising effects. Through interviews and questionnaire survey methods, the influencing factors of the interactive effect of the information flow advertising in Moments are analyzed. The main influencing factors of the interactive mode of Moments information flow advertising are advertising form, privacy protection, accuracy, and frequency of delivery. On this basis, the article puts forward strategic suggestions to enhance the interactive effect of WeChat Moments information flow advertising.
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