The Interplay of Strength and Content of Women’s Gender Identity, Ambivalent Sexism Targeted at Men, and Attitudes Toward Gender Role Subtypes

In this on-line study of adult women ( N = 145), we performed a series of moderation analyses, including women’s self-reported gender in-group identification as moderator, their traditional/progressive identity contents as predictors, ambivalent sexism targeted at men and attitudes toward male and female conforming and non-conforming gender roles as outcome variables. We found that both traditional and progressive identity contents were significant predictors of benevolent sexism but did not predict hostile sexism toward men. Moreover, traditional identity contents predicted more negative evaluations of both male and female gender non-conforming roles, while progressive identity contents predicted more positive evaluations of both male and female gender non-conforming roles. The results have also indicated that the less a woman identifies with her gender in-group while having highly traditional identity contents, the lower she evaluates gender non-conforming roles of other women. The present study adds to the existing research on the links between women’s gender identity and perceptions of the opposite sex, as well as their evaluations of various gender roles of men and women.