Evaluating User Perception of Wearable ECG Devices: Facilitating and Inhibiting Factors Moderated by Health Consciousness

This study aims to investigate the key factors affecting the use and interaction of wearable ECG devices from the user's perception. A conceptual model is proposed that combines an expectation-confirmation model with facilitating and inhibiting factors. Besides, health consciousness is set as a moderating variable. A quantitative study is conducted with users who have real-world experience with wearable ECG devices, the findings suggest that the perceived availability and compatibility of wearable ECG devices have a positive effect on confirmation and satisfaction. Technical anxiety and transition costs negatively affect satisfaction but have no impact on confirmation. Health consciousness can mitigate the negative effects of technological anxiety and transition costs while positively moderating the impact of perceived compatibility on satisfaction. The study recommendations focus on optimizing product reliability and real-time visual feedback, while ensuring multi-scenario compatibility and adopting differentiated design strategies. Additionally, incorporating health education and reward mechanisms is suggested.