Business Media Strategies in Analysis of Scientific and Technical Topic

Abstract The article presents the results of a study of the genre policy of the leading Russian business journals Forbes Russia, Expert, and Profile when creating analytical publications on technological innovations. The results of this made it possible to formulate the dominant strategies for the journalistic analysis of scientific and technological topics which are characteristic to each publication. Forbes Russia is focused on the analysis of the subjects of the scientific and technological development of the economy, which is reflected in the active use of the case and column genres. The editorial staff of Profile prefers to analyze trends in the scientific and technological development of the economy and society and publishes texts in the genres of review, forecast, and general research article. Expert is dominated by the analysis of current problems in the scientific and technological development of the economy and society, embodied in the publications of works in genres such as practical and analytical articles, case studies, and expert interviews.