Saliency, honesty and competition

Abstract We provide the first large-scale statistical investigation of the role of the saliency of (dis)honesty on future behavior in a multi-wave experiment with 1,260 subjects. In the first wave, we vary the saliency of subjects’ past dishonesty and explore the impact on behavior in tasks that include the scope to lie. In the second wave, we vary the degree of competitiveness in one of our core tasks. In a real effort task with individual incentives, being asked to recall experiences that involve honesty, or dishonesty reduces dishonesty in the task. This effect persists, albeit with a smaller effect size, when we purposefully introduce competitive incentives to this task in wave 2. On the other hand, in a competitive environment in which subjects could earn more by lying to their counterparts, inducing them to think more about (dis)honesty pushes them toward becoming more dishonest.