Annotation: The effectiveness of the innovation process largely depends on the level of its innovation and innovation activity. Moreover, it includes the entire cycle of innovation - idea, design, production, implementation and service. In your development, this process depends on many influences that directly or indirectly affect it. It can be assumed that this is a purposeful human activity of creating innovations in the development of new products and processes, market realization and service. The whole report is to propose an approach for determining, researching and analyzing the impact of the degree of innovation and innovation activity on it.