Evaluation ofHandkerchief Design Based on Kansei Engineering

The human emotional model called “Kansei” is vague. That is why it is difficult to understand. Kansei Engineering is a method which shows relationships between Kansei and physical design elements, and it is a poweful method for understanding Kansei. Quantification Method I is one of the techniques in Kansei Engineering, a very famous regression method. But the problem of this technique is that a treatment of non-categorical design elements such as color is difficult.In this paper, we try to solve the above problem by fuzzy theory, and apply this technique to Kansei Engineering for handkerchief design. Finally, we construct a handkerchief design model and show the validity of the model.