Exploring Differences in Males' and Females' Processing Strategies

Journal Article Exploring Differences in Males' and Females' Processing Strategies Get access Joan Meyers-Levy, Joan Meyers-Levy Search for other works by this author on: Oxford Academic PubMed Google Scholar Durairaj Maheswaran Durairaj Maheswaran Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 18, Issue 1, June 1991, Pages 63–70, https://doi.org/10.1086/209241 Published: 01 June 1991 Article history Received: 01 February 1987 Revision received: 01 June 1990 Published: 01 June 1991