Unpackaging Culture’s Influence on Self-Esteem and Embarrassability

A growing body of research supports the notion that individuals simultaneously hold two views of self. Members of collective cultures have stronger interdependent images of self, but less strong independent images, than do individualist groups. University students in Hong Kong ( n = 271), Hawaii ( n = 146), and mainland United States ( n = 232) completed the Self-Construal Scale, the Rosenberg Self-Esteem Scale, and the Modigliani Embarrassability Scale. As expected, levels of independence and interdependence were related to ethnocultural group (Euro-American, Asian American, and Hong Kong Chinese). Independence and interdependence accounted for most of the variance in embarrassability attributable to ethnocultural group. Contrary to predictions based on terror management theory, there was no difference in the relation between self-construal and self-esteem across the three ethnocultural groups. Across all groups, a more independent and less interdependent self-construal predicted higher levels of self-esteem. It is concluded that similar psychological processes contribute to self-esteem and embarrassability across the ethnocultural groups in the study.