目的地
接见者模式
旅游
距离衰减
市场份额
业务
目的地营销
地理距离
广告
营销
经济地理学
地理
计算机科学
人口学
社会学
考古
程序设计语言
人口
作者
Bob McKercher,Andrew T. Chan,Celia Lam
标识
DOI:10.1177/0047287508321191
摘要
This article examines the impact of distance on global tourist flows through an analysis of departing visitor share from 41 major source markets to 146 destinations. The study concludes that 80% of all international travel occurs to countries within 1,000 kilometers of the source market and that, with few exceptions, distant destinations have great difficulty attracting more than a 1% or 2% share of departures. However, high volatility in share within each distance cohort was also noted. Regression analysis of variation in share by distance suggests that market access and the level of tourism development within a destination distort movement patterns regardless of distance. Relationship variables played an important role in short-haul travel; a mix of source, destination, and relationship characteristics influence travel to medium haul destinations; and destination attributes influence share at long-haul destinations.
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