Improving Synergy in Strategic Planning: Enablers and Synchronization Assessment Framework (SAF)

Synchronization plays an important role in strategic planning, especially for large multi-business firms, in avoiding parallel duplicate efforts and improving synergies. The focus is on (technology) roadmapping as it is a simple, flexible, and popular method that covers three core dimensions relating to synchronization in strategic planning: function (horizontal), system hierarchy (vertical), and time. This research aims to identify the enablers of the synchronization process, and to develop, test and refine a Synchronization Assessment Framework (SAF). The adopted methodology is a process approach, consisting of three phases: development (literature review), improvement (in-dept case study), and validation (case studies). As a result, five groups and 13 enablers or critical factors of synchronization processes were identified, and a SAF was developed, leveraging the identified enablers and the roadmapping structure (know-why, know-what and know-know), leading to practical guidelines for a company.