To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice

Journal Article To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice Get access Echo Wen Wan, Echo Wen Wan Search for other works by this author on: Oxford Academic PubMed Google Scholar Jing Xu, Jing Xu Search for other works by this author on: Oxford Academic PubMed Google Scholar Ying Ding Ying Ding Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 40, Issue 6, 1 April 2014, Pages 1109–1122, https://doi.org/10.1086/674197 Published: 22 November 2013