Strategic Capacity Commitment: A Channel Competition Perspective
作者
Shuguang Zhang,Wei Shi Lim,Lucy Gongtao Chen
出处
期刊:Marketing Science [Institute for Operations Research and the Management Sciences] 日期:2026-01-12
标识
DOI:10.1287/mksc.2023.0139
摘要
This paper examines how capacity commitment shapes strategic interactions between asymmetric channels—one centralized and one decentralized—and reveals that a centralized manufacturer’s capacity commitment can mitigate price competition and benefit both channels.