An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products

Packaging is a major contributor to the escalating solid waste stream. This paper presents results of a study that attempts to determine variables which can be used to discriminate between groups that are and are not willing to purchase ecologically packaged products. Attitude toward ecologically conscious living, attitude toward litter, locus of control and the perception of pollution as a problem were found to be significant discriminating variables. Implications for marketers and public policymakers are provided, as well as directions for future research.