Exploring the Role of IT in the Front-End of Innovation: An Empirical Study of IT-Enabled Creative Behavior

The front-end of innovation (FEI) is critical for successful innovation in contemporary organizations. Employee creativity, or creative behavior, is at the heart of the FEI and it encompasses three activities: idea generation, idea elaboration, and idea championing. Information technology (IT) can play an important role in enabling these activities but extant research has focused primarily on IT-enabled idea generation. This paper complements the extant research by examining the entire set of activities that compose FEI. Specifically, we develop a model that examines IT-enabled idea generation, IT-enabled elaboration and IT-enabled championing, and that, grounded in the componential theory of creativity, analyzes their key drivers. An empirical study establishes the applicability of the model. The paper contributes to IS research and practice by shedding light on the tripartite role that organizational IT can play in employee creativity, and it serves as a springboard for future research.