City Culture Promotion through Short Food Videos

In recent years, mobile short videos have emerged as a new force, attracting a large number of netizens with its low production threshold and strong user interaction. Short videos that explore food shops have become one of the most popular short video types due to its content close to life and wide audience. WuLaLa is one of the bloggers in TikTok whose short food videos are practical in content and user-friendly in style, winning many netizens' love and interest in tasting food in different cities. This research discussed the intimate contact between food and local city culture through analyzing the cut-in points of the content and the presentation of the food in Wulalas short food videos. The research explored how people feel the culture and customs of the city through food. Besides, the study also shown that the short food videos could play a positive role in the publicity of urban culture.