A DISCUSSION ABOUT THE RELATION OF ADVERTISE AND THE CONSUMER PURCHASES THE BEHAVIOR

Regarding the advertising and marketing related theory,this paper studied the relations between the advertising and the consumer purchasing behavior based on view of behavior science.It explained the recognition request,information collecting,appraisal,purchase decision-making and after-purchasing behavior and so on 5 stages in the consumer purchasing process.The paper also analyzed the all factors which offected the consumer purchasing behaviors and pointed that only the advertisement which offected the consumer purchasing behaviors and pointed that only the advertisement which is following the way of consumer purchasing psychology could stimulate the consumer and promote purchasing.