讲故事
动作(物理)
社会学
管理
媒体研究
公共关系
叙述的
政治学
艺术
文学类
经济
量子力学
物理
标识
DOI:10.5465/amr.2006.19379632
摘要
The article reviews several books about management including “The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations,” by Stephen Denning, “Making Stories: A Practical Guide for Organizational Leaders and Human Resource Specialists,” by Terrence L. Gargiulo, and “Tales for Change: Using Storytelling to Develop People and Organizations, by Margaret Parkin.
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