产品(数学)
消费(社会学)
感知
业务
多样性(控制论)
新产品开发
鉴定(生物学)
营销
广告
心理学
计算机科学
社会学
神经科学
几何学
人工智能
生物
植物
社会科学
数学
作者
Lama Lteif,Lauren Block,Thomas Krämer,Mahima Hada
标识
DOI:10.1177/00222437231181137
摘要
Opportunities for the shared consumption of publicly available products that once might have been considered personal-use only, such as hand sanitizers and shampoos, are proliferating in the consumer environment. This work explores shared product consumption in these underresearched, but now ubiquitous, contexts. The authors suggest and find, over a series of five studies and across a variety of product domains, that sharing a product with strangers (i.e., sharing-out) engenders a lower sense of identification with the product, which leads to lower perceived product efficacy. They further show that the dampening effect of sharing-out on efficacy perceptions is limited to consumers high in self–brand connection.
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