Talking about what we support versus oppose affects others’ openness to our views.

values, which predicts decreased receptiveness. This effect manifests in self-reported receptiveness and a variety of downstream consequences and predicts greater attitude change following oppose- rather than support-framed messages. Thus, by framing their positions in terms of what they oppose (rather than support), people can elicit greater receptiveness from disagreeing others. Consistent with a value-congruence account, this framing effect fully reverses for people with the same values as the communicator. (PsycInfo Database Record (c) 2026 APA, all rights reserved).