Exploring the sociotechnical system of Chinese internet literature online forums: a social network analytical approach

Purpose Chinese internet literature (CIL) platforms afford freedom for creative expression and opportunities for direct interactions between writers and fans and among fans. Enabled by these platforms' technological and commercial arrangement, a new form of literary production and consumption has emerged, the most significant of which is the role of fans participation. A social network analysis of the interaction patterns in online fan communities was conducted to investigate fan communication activities at scale. Of particular interest is how the socio-technical system of the site influences its network topology. Design/methodology/approach Online forums for 10 popular fiction titles in Qidian, the leading CIL platform, were analyzed. Social networks were constructed based on a post–reply–reply threaded discussion structure. Various aspects of fan interactions were analyzed, including number of replies per post, post length and emerging network patterns. Findings Similarities in network topology shared by CIL fan forums and other online communities, such as small-world and scale properties, were discovered; however, distinct network dynamics were also identified. Consistent with previous findings, writers and moderators, along with a few highly ranked fans, occupied the central positions in the network. This was due to their social roles and the nature of their posts rather than, as the conventional explanation goes, preferential attachment. Originality/value The findings demonstrate how community-specific circumstances and norms influence interaction patterns and the resultant network structure. It was revealed that in the CIL sites, the users adopted the technologies in unexpected ways. And the resulting network topology can be attributed to the interplay between the sites' official arrangement and users' adaptive tactics. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2021-0596 .