How big data analytics enables the alliance relationship stability of contract farming in the age of digital transformation

Notwithstanding the potential of big data analytics technology for alliance management, there is a lack of understanding of how such digital technology influences alliance relationship stability (ARS). Drawing on the information technology-enabled organizational capabilities (IT-enabled OCs) perspective, this study empirically verifies that big data analytics promotes ARS and risk management capability. Moreover, market risk management capability (MRM) enhances ARS, and data quality moderates the relationship between big data analytics usage (BDU) and MRM. This research reveals the impact mechanism of BDU on the ARS. Implications for management and future research are presented as well.