The negative attitude elicited by the presence of a hearing aid has been termed the "hearing aid effect." The purpose of this study was to examine the negative reactions associated with hearing aids among new hearing aid users themselves and their perception of the hearing aid effect in their immediate environment. This was accomplished through a questionnaire completed just prior to hearing aid fitting and again 6 months after initial use of amplification. The responses to the questionnaires were compared between individuals who had chosen either in the ear or behind the ear type hearing aids, and between those using either monaural or binaural instruments. The effect of age on the data was also examined. The results indicated that the hearing aid effect was not expected or perceived very widely among these subjects, as only about 10% of them reported sensing negative attitudes to the use of hearing aids. Positive responses to the benefits of hearing aid use from other people often fell short of expectations.