공유경제 서비스 사용의 영향요인에 대한 실증 연구

In the recent years, the phenomenon of sharing economy has emerged in the marketplace. Businesses leveraging the sharing economy have flourished. Companies such as AirBnB and Uber develop scalable platforms empowering individuals to distribute and share access to excess capacity of accommodation and transportation with one another. Due to the rise of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and hinder sharing economy services in the marketplace. Based on responses from 585 adult users, drivers and deterrents affecting intention to use of sharing economy services were identified. Factors that deter the use of sharing economy services include lack of trust, awareness of low quality, and social risk. The motivations that drive the use of sharing economy services include the societal aspects of sustainability and community, as well as economic benefits. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to manage collaborative consumption.