Dual-promotion: Bragging better by promoting peers.

To create favorable impressions and receive credit, individuals need to share information about their past accomplishments. Broadcasting one's past accomplishments or claiming credit to demonstrate competence, however, can harm perceptions of warmth and likability. In fact, prior work has conceptualized self-promotion as a hydraulic challenge: tactics that boost perceptions along one dimension (e.g., competence) harm perceptions along other dimensions (e.g., warmth). In this work, we identify a novel approach to self-promotion: We show that by combining self-promotion with other-promotion (complimenting or giving credit to others), which we term "dual-promotion," individuals can project both warmth and competence to make better impressions on observers than they do by only self-promoting. In seven preregistered studies, including analyses of annual reports from members of Congress and experiments using social network, workplace, and political contexts (total