An Examination of the Relationship between Spectating Intention or Behavior at Sporting Events, and Place Attachment: The Case of Imabari Football Club

The aim of this study was to verify the hypothesis that the inhabitants who have higher spectating intention or behavior at sporting events in their hometown hold higher place attachment. Through the comparison of place attachment among the inhabitants, significant differences have been found. The inhabitants who have higher spectating intention hold a higher degree of place attachment. Moreover, the inhabitants who have experience of spectating behavior hold a higher degree of place attachment than those who do not have it. The results of this study indicate some existence of the relationship between spectating intentions or behaviors at sporting events, and place attachment. However, the cause and effect relationship between them has not been established clearly. It is necessary to make continuous research targeted at the inhabitants.