Cambios profundos en Diseño Gráfico con la Aparición de los Procesos de Diseño Generativo

Generative design methods are gaining importance in all the design industries. Responding to \na detected lack of research on generative design (GD), especially in graphic design, this thesis \nprovides an overview of key concepts, history, areas of application and state of the research \non the topic. Based on insights from this overview, four essential unanswered questions are \naddressed, leading to some main conclusions about the present and future of generative design. \nGenerative design is found to be a revolutionary method of creation that initiates a new era in \ndesign and possibly humankind, making it very probable for it to last in time. As a main reason \nfor graphic design lagging behind in the application of generative processes, the concept of the \n“linguistic gap” is introduced. There is a great linguistic difference between the psychological and \naesthetical concepts on which graphic design problems are based and the algorithmic language \nof computer code. This makes it difficult to define and evaluate generative processes in graphic \ndesign. Concerning the changing role of human designers in the generative design process, \nalgorithmic thinking and programming are identified as essential skills for designers in the near \nfuture. Addressing a further away future, it is stated that a complete substitution of human \ndesigners by generative Artificial Intelligence (AI) systems is probable. In a critical debate, the \nimplied economic, social, cultural and ethical problems in this kind of future are discussed. As \nthe main approach to prevent possible problematic consequences of generative design in the \nfuture, a change in design education and general education is recommended. Lastly, a practical \napplication of generative processes in graphic design is proposed in the layout of the thesis \ndocument and conclusions are drawn from the corresponding learning and creation process.