Research on Target Audience Analysis and Marketing Strategy Optimization in Milk Tea Industry

With the development of the times, people’s lives are becoming busier and busier, and there is a growing demand for fast food, including the milk tea industry. Today’s milk tea industry occupies a very large market share. Milk tea stores throughout the streets and lanes have become an indispensable part of people’s social work, so the milk tea industry for people’s influence has become more and more, but there are still many potential problems to be found and solved, so this paper will be related to the problem of the proposed recommendations and measures to solve the problem. The problems include audience, innovation, publicity, environmental protection, pricing, etc. Their solutions include expanding the audience, increasing publicity, reducing the use of plastics, and flexible pricing. By studying these issues, it is possible to solve some of the social and environmental problems, bring a better consumer experience to different groups of consumers, and increase the profitability of milk tea brands.