连续性
服务质量
心理学
可用性
质量(理念)
社会心理学
应用心理学
服务(商务)
业务
营销
计算机科学
人机交互
哲学
认识论
作者
Muhammad Azam Hafidhuddin,Nurul Azizah
标识
DOI:10.55299/ijec.v2i2.717
摘要
The aim of this research is to analyze the influence of perceived usefulness, perceived ease of use, and service quality on continuance intention with satisfaction as an intervening variable among Indrive application users in Surabaya. This study uses a quantitative approach. The data obtained is primary data obtained through distributing questionnaires to 100 respondents over a period of four weeks. Using the Structural Equation Modeling (SEM) technique with the Partial Least Square (PLS) method approach. The results of this research show that satisfaction is influenced by perceived usefulness, perceived ease of use, and service quality. And continuity intention itself is influenced by perceived ease of use and satisfaction. Meanwhile, perceived usefulness and service quality have no effect on continuance intention.
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