Tahitian Residents Perceptions of Tahiti as a Tourist Destination

With an increasingly competitive tourism market, the perceptions of a tourist destination are critical to its image. In Tahiti, as tourism continues to gain increasing recognition for its significant contribution to the national income for the country, the image of the destination must be carefully considered. Discovering the perceptions that the residents have about Tahiti is very significant for Tahiti in marketing itself successfully as a tourist destination. In developing a marketing plan for a tourism product, Tahiti must understand exactly what perceptions residents have about Tahiti as a tourist destination. This study examines the perceptions of Tahiti residents on the image of Tahiti as a tourist destination and the effects of tourism in Tahiti.