Impact of Variation in Pill/Package Appearance of Drugs on Patients’ Behavior: A Systematic Review

Objective This systematic review aims to identify and critically evaluate the available evidence on the impact of switches in pill appearance/packaging on patient’s behavior. Methods Studies from inception to March 2021 were searched across MEDLINE through PubMed, the Cochrane Library, Embase, and Scopus. Included studies carried out an original evaluation in English or Spanish language that evaluated the impact of switches in pill appearance/packaging on patient’s behavior. Two authors independently extracted study data and evaluated studies for methodological quality according to the STROBE guidelines. Results Ten studies were included, and the mean (SD) number of STROBE criteria satisfied was 17.2 (3.9). Three of 5 studies found a significant association between change in pill appearance and persistence to treatment; the 3 studies that evaluated the impact of a change on adherence to treatment found a significant association; 1 of the 2 studies that evaluated the relationship between a change a clinical outcome found a significant association with the prevalence of uncontrolled blood pressure; and 1 study showed lower rates of switchbacks to the branded product compared with patients who switched to generic drug products, with different appearance. Conclusions This systematic review showed an impact of the change in pill/package appearance on patients’ behavior in 7 of the 10 studies included. Generic switching may lead to unintended consequences on patients’ behavior, mainly regarding adherence to treatment.