Customer views on comprehensive green hotel selection attributes and analysis of importance-performance

The aim of this study is to analyze the behavior of consumers by exploring the attributes of green hotel selection through a qualitative and quantitative method. The effect of green hotel selection attributes on emotional well-being and the effect of emotional well-being on willingness to revisit green hotels were also investigated. To specifically discover the performance and customer evaluation of green hotel attributes, importance-performance analysis (IPA) was performed, which also assessed them by gender and educational background. Finally, we discussed the theoretical implications and managerial implications that are worthy of consideration.