唯物主义
独创性
营销
脉冲(物理)
消费者行为
结构方程建模
消费主义
稀缺
价值(数学)
业务
广告
心理学
社会心理学
经济
创造力
微观经济学
计算机科学
市场经济
哲学
统计
物理
数学
认识论
量子力学
机器学习
作者
Vijay Amrit Raj,Sahil Singh Jasrotia,Siddharth Shankar
标识
DOI:10.1108/ijbm-08-2022-0343
摘要
Purpose Buy-now, pay-later (BNPL) services can put consumers into a debt trap by encouraging consumers to buy things they cannot afford, leading to a culture of materialism and consumerism. Therefore, this research aims to investigate how materialism can influence BNPL use and impulsive and compulsive buying. Additionally, the authors examine if BNPL use and impulsive buying mediate between materialism and compulsive buying. Design/methodology/approach Data from 556 participants were collected through a structured questionnaire via an online survey. Structural equation modeling (SEM) using SMART PLS 4 was employed to analyze the relationship between variables and to test the proposed hypotheses. Findings Materialism impact BNPL use and increases the inclination for impulse buying, precipitating compulsive buying behavior. However, BNPL use does not directly influence compulsive buying. The mediating relationship was identified, where BNPL use, and impulsive buying mediate the relationship between materialism and compulsive buying. Practical implications BNPL use alone does not inevitably lead to compulsive buying. The only way BNPL use could lead to compulsive buying is through impulsive buying. Therefore, BNPL service providers need to foster responsible buying habits due to the rise in impulsive buying, which, if not controlled, could lead to a debt trap resulting from compulsive buying. Originality/value This study contributes to the limited BNPL literature because there is speculation, but the scarcity of empirical evidence to substantiate, how materialism influences BNPL use and increases the inclination for impulse buying, precipitating compulsive buying behavior.
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