Research on the Linguistic Characteristics and Translation Methods of Advertising English

With China's accession to the WTO, the deepening of trade ties between enterprises in various countries, business Englishadvertising is especially important in international trade exchanges, especially in opening up foreign markets.Enterprises in various countries are facing the problem of advertising translation, and the research on advertising English is also showing a white heat.The differences in advertising English are mainly reflected in the choice of words, sentence construction and rhetorical means.This paper analyzes the linguistic characteristics of advertising English from four aspects: style, lexical, syntax and rhetoric.At the same time, its translation method is analyzed.According to its linguistic characteristics, the methods of literal translation and paraphrasing, addition, subtraction, paraphrase and focused translation are mainly discussed.