From Memorable to Transformational

This book explores the evolution of the tourism industry through the lens of the experience economy. Drawing on foundational thinkers like Alvin Toffler and Pine & Gilmore, it argues that economies have progressed from goods and services to the creation of memorable and transformative experiences. The focus is no longer just on delivering services, but on staging emotionally engaging, meaningful, and sometimes life-changing encounters. The book presents a wide range of theoretical models and concepts. It emphasizes the importance of human-centered design in tourism and highlights how sensory immersion, emotional impact, and personal relevance are crucial to creating memorable experiences. Tourism experiences are conceptualized across temporal stages (pre-travel, during-travel, post-travel) and are shaped by both external design and internal user perception. Spatial, emotional, cultural, and social dimensions are all considered essential in creating high-quality visitor journeys.