公司
营销
业务
数字营销
移动电话
市场营销策略
产品(数学)
产品营销
营销投资回报率
市场营销管理
市场调研
营销渠道
广告
计算机科学
电信
数学
财务
几何学
出处
期刊:Academic journal of business & management
[Francis Academic Press Ltd.]
日期:2023-01-01
卷期号:5 (14)
标识
DOI:10.25236/ajbm.2023.051412
摘要
Xiaomi Corporation has successfully developed and expanded the Xiaomi mobile phone business by virtue of its excellent marketing strategy, and by replicating the marketing model, Xiaomi's smart hardware has also received a good market response.It has made relatively successful decisions in Internet marketing, spokesperson selection, and product strategy, and has pioneered the establishment of a complete dual-channel online and offline mobile phone sales.However, in the marketing process of Xiaomi Corporation, there are also problems such as lax Internet marketing review and over-reliance on hunger marketing.
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