Normative Change Management Model in Covid-19 Pandemic

This paper proposes the need for a normative change management model in Covid-19 pandemic. The paper, at the outset, reviewed popular theoretical models for organizational change, elaborated the challenges now being faced by the organizations, and then developed the normative model, using change wheel. The proposed normative change management model is organic in nature, and hence cannot have universal applicability. In this pandemic situation, organizations can think of managing their change, based on their own assessment of change needs, rather than following any established prescriptive change management model. The paper is based on author’s experience of managing several organizational changes successfully